"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08
Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
"Part portable success coach, part action guide, this book maps the launch cycle, taking entrepreneurs step-by-step through the first 22 months of a start-up--showing them smart moves to make and pitfalls to avoid."
--Inc.com, 6/14/10 ..".emerging entrepreneurs will find advice that's worth the price of the book alone."
"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies." -Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers 4/15/08
It's main segment on the page this week "Cash Flow: Subbing Brains fro Cash" featuring a contributor to the book and Karin plus, if you click on "small business: view all videos," you can see Karin's sole interview from the week before: "Cash Flow: 4 Spending Mistakes" -SmartMoney TV
"With the number of women-owned businesses growing in the U.S. at the rate of one every 60 sconds-roughly 600,000 launches a year, according to the authors-the audience for this positive, cheerful, practical book should be substantial." -Publishers Weekly
|Entrepreneurs and Experts||p. ix|
|Design Your Destiny||p. 5|
|Real Stories behind Real Start-Ups||p. 19|
|Substitute Brains for Bucks||p. 38|
|Take the Leap||p. 62|
|Stage 1: Start Your Start-Up||p. 82|
|Stage 2: Run Your Own Show||p. 108|
|Stage 3: Turn Breakdowns into Breakthroughs||p. 133|
|Stage 4: Find Your Business Rhythm||p. 157|
|Avoid the Ten Biggest Pitfalls||p. 178|
|Welcome to Your New Life!||p. 194|
|About the Authors||p. 210|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 320
Published: 1st March 2008
Publisher: Random House USA Inc
Country of Publication: US
Dimensions (cm): 23.0 x 15.2 x 1.3
Weight (kg): 0.32
Edition Number: 1