+612 9045 4394
Big Data : A Very Short Introduction - Dawn E. Holmes

Big Data

A Very Short Introduction

Paperback Published: 23rd October 2017
ISBN: 9780198779575
Number Of Pages: 136

Share This Book:
Ships in 7 to 10 business days

Earn 34 Qantas Points
on this Book

Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars.

"Big Data" represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analyzed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Industry Reviews

Big data is in the news, and this excellent very short introduction brings the reader up to speed and enables them to understand the various components and implications. * Paradigm Explorer *
This is a very useful, concise introduction to the topic of big data. * Jonathan Cowie, Science Fact & Science Fiction Concatenation *
A very short introduction to a very big subject ... arguably the most topical of this book series ... This very short introduction is perfect for anyone who is a little bit baffled by the very concept of big data. Holmes introduces the subject in a format that is both concise and manageable. * Jade Taylor-Salazar, E&T Magazine *

1: The data explosion 2: Why is big data special? 3: Storing big data 4: Big data analysis 5: Big data and medicine 6: Big data, big business 7: Big data security and the Snowden case 8: The internet of thingsByte Size ChartReferencesFurther ReadingIndex

ISBN: 9780198779575
ISBN-10: 0198779577
Series: Very Short Introductions
Audience: General
Format: Paperback
Language: English
Number Of Pages: 136
Published: 23rd October 2017
Publisher: Oxford University Press
Country of Publication: GB
Dimensions (cm): 17.4 x 12.5  x 0.8
Weight (kg): 0.12

Earn 34 Qantas Points
on this Book