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Big Business : The European Experience in the Twentieth Century - Youssef Cassis

Big Business

The European Experience in the Twentieth Century

Paperback Published: 1st August 1999
ISBN: 9780198296065
Number Of Pages: 296

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This is a major comparative study of big business in the three dominant European nations across the 20th century. In particular the author looks at the character and performance of the major companies in each country at five snapshot moments through the century. In so doing he offers a broad and sweeping analysis of European business amply supported by a wealth of empirical data. Cassis view often challenges widely held assumptions about, for example, entrepreneurial failure in Britain; the relationship between big business and the Nazis in Germany; and the rebuilding of France in the post war period. To fill out his story Cassis looks closely at the role and charcter of the business elites in each country and and their relationship with wider social and political developments. The book will be essential reading for anyone interested in the development of European business and the links between business practice and the wider social and political environment in each country.

Industry Reviews

"This is an impressive, thoughtful business history..." "Cassis's book throws a strong beam of light on big business in Europe in the twentieth century. It should be required reading for business historians." Mira Wilkins, Besprechungen, 1999

Part I: Big Business 1: The World of Big Business before 1914 2: From the 1920s to the 1950s 3: Recent Developments Part II: Performances 4: Profits and Profitability 5: Survival Part III: Business Leadership 6: Competences 7: Decision-making Part IV: Business, Society, and Politics 8: Wealth, Status, and Power before 1914 9: Business Elites in Contemporary Europe Conclusion Appendix References

ISBN: 9780198296065
ISBN-10: 0198296061
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 296
Published: 1st August 1999
Country of Publication: GB
Dimensions (cm): 22.86 x 15.95  x 1.63
Weight (kg): 0.42