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Beyond Princess Culture : Gender and Children's Marketing - Katherine A. Foss

Beyond Princess Culture

Gender and Children's Marketing

By: Katherine A. Foss (Editor)

Hardcover Published: 21st March 2019
ISBN: 9781433156359
Number Of Pages: 318

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Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

ISBN: 9781433156359
ISBN-10: 1433156350
Series: Mediated Youth
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 318
Published: 21st March 2019
Publisher: Peter Lang Publishing Inc
Country of Publication: US
Dimensions (cm): 22.5 x 15.01
Weight (kg): 0.54
Edition Type: New edition