Men are increasingly subjected to the ideal male image being projected in our society today. Behold the Man: The Hype and Selling of Male Beauty in Media and Culture argues that men -- both straight and gay -- are experiencing the same injustices as women -- being forced into following the standard of beauty splashed on the covers of magazines and in advertisements. As a result, a growing number of males are suffering from eating disorders and having cosmetic surgery. This enlightening book looks at the role media and society play in creating the image of the male and the effects this idealized standard of beauty has on men's self-esteem and self-worth. By analyzing commercials and print advertising, TV and film, and past and present art work, this book provides a thorough exploration of the origins of society's perceived notions of male beauty and the exploitative effect they are having on men.