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Behavioural Economics for Business : How the Insights of Behavioural Economics Can Transform Your Business - Peter Burow

Behavioural Economics for Business

How the Insights of Behavioural Economics Can Transform Your Business

Paperback Published: 23rd February 2016
ISBN: 9780992513566
Number Of Pages: 152

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Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioural economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making.

From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organisation.

ISBN: 9780992513566
ISBN-10: 0992513561
Audience: General
Format: Paperback
Language: English
Number Of Pages: 152
Published: 23rd February 2016
Publisher: Neuropwer Group Pty Ltd
Dimensions (cm): 20.3 x 13.3  x 0.8
Weight (kg): 0.17
Edition Number: 2

Earn 37 Qantas Points
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