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Beef in China : Agribusiness Opportunities & Challenges - John W. Longworth

Beef in China

Agribusiness Opportunities & Challenges

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China is today a formidable beef giant, ranking as the World's third largest producer. The outcome of a comprehensive investigation into all sectors and key locations of the Chinese beef industry, this book reveals the inside story of how China developed a mega-industry in less than two decades. It describes why decision-makers in China and elsewhere are struggling to respond to the rapid rise of this new economic force.

Beef industry interests, policy advisers and China watchers will find the balanced, in-depth analysis invaluable to understanding this remarkable development and its far-reaching implications.

Extensively illustrated with photographs, maps, figures and tables, this unprecedented study:

  • Describes how the humble draught cow gave birth to a massive new beef industry of increasing importance for international trade
  • Explains the policies, official pressures and economic incentives that expanded China's beef production twenty-fold between 1980 and 1999
  • Examines the conflicts between government policies and market realities as China makes the transition from a socialist to a more market-oriented economy
  • Questions the appropriateness of modernising production and marketing along the lines of Western beef industries
  • Identifies the commercial opportunities and challenges for major beef exporting countries
  • Provides authoritative findings based on research and fieldwork undertaken in fourteen provinces and Hong Kong, spanning almost four years and involving 400 interviews.



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Beef in China

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    Comments about Beef in China:

    A comprehensive presentation on China's beef industry.

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    List of Mapsp. ix
    Prefacep. xi
    About the Authorsp. xiv
    Conventionsp. xvi
    Abbreviationsp. xviii
    Introductionp. 1
    Importance of Meat and Beef in Chinap. 2
    Major Themes of the Bookp. 2
    Sources of Informationp. 5
    Limitations of Official National Datap. 7
    Outline of the Bookp. 7
    Emergence of a New Mega-Industryp. 13
    Changes in Industry Size and Locationp. 14
    Changes in Consumption Patterns and Levelsp. 21
    Policy "Push" or Market "Pull"?p. 25
    Policies and Programsp. 26
    Major Industry Playersp. 34
    Breeds and Breedingp. 43
    Backgroundp. 43
    Yellow Cattlep. 44
    Developed Breedsp. 51
    Introduced Breedsp. 54
    Breeding Centres and Artificial Inseminationp. 60
    Structure of the Cattle Production Sectorp. 73
    Types of Cattle Producersp. 73
    Scale of Cattle Productionp. 85
    Economics of Unspecialised Household Cattle Productionp. 95
    Analysing Economic Incentivesp. 96
    Defining a Representative Unspecialised Householdp. 97
    Budget for Representative Unspecialised Householdsp. 114
    Sensitivity Analysisp. 115
    Economics of Specialised Household Cattle Productionp. 123
    Defining a Representative Specialised Householdp. 124
    Budget for Representative Specialised Householdp. 131
    Sensitivity Analysisp. 133
    Economics of Feedlot Productionp. 139
    Scope for Foreign Investmentp. 139
    Evolution of the Sectorp. 140
    Feedlot Survey Resultsp. 145
    Other Feedlotsp. 160
    Live Cattle Marketingp. 163
    Inter-regional Movements of Cattlep. 163
    Overview of Cattle Marketing Channelsp. 165
    Centralised Sellingp. 169
    Decentralised Sellingp. 175
    Price Reporting and Market Informationp. 178
    Cattle Slaughteringp. 179
    Evolution and Issuesp. 180
    Structurep. 181
    Industry Regulations and Standardsp. 192
    Slaughter Equipment and Techniquesp. 195
    Profitability of Various Abattoir Operationsp. 196
    Products of Cattle Slaughteringp. 207
    Nature and Value of Useable Productsp. 208
    Processed Edible Productsp. 210
    Blood and Bonep. 218
    Medicinal and Veterinary Productsp. 221
    Leather Sectorp. 223
    China and the World Leather Industryp. 224
    China Leather Industry Association and Joint Venturesp. 229
    Industry Structurep. 231
    Restructuringp. 235
    Prices and Marginsp. 237
    Beef Distribution and Marketingp. 239
    Backgroundp. 239
    Evolution of Marketing Channelsp. 240
    "Mass Market" Outletsp. 242
    Emerging Market for Better Quality Beefp. 256
    Market Regulation and Managementp. 257
    Price Monitoring and Price Reportingp. 258
    Introduction of Gradingp. 258
    Market Integration Over Space and Timep. 260
    Consumer Attitudesp. 263
    What Consumers Like About Beefp. 265
    Attitudes to Leanness and Fatp. 270
    Quality Characteristicsp. 273
    Preferred Forms of Beefp. 275
    Cooking Preferencesp. 277
    Beef Offal Issuesp. 280
    Shopping Sitesp. 282
    Other Aspects of the Market Profilep. 287
    Monthly Per Capita Consumptionp. 287
    Market Shares Based on Quantities Purchasedp. 289
    Market Shares Based on Expenditurep. 290
    Importance of Pricesp. 293
    Impact of Incomep. 298
    Seasonal Consumption Patternsp. 300
    Ethnic Issuesp. 302
    Familiarity with Imported Beef and Beef Offalp. 304
    Hong Kong Beef Marketp. 307
    Food Sectorp. 308
    Beef Products Marketp. 312
    Size of the Beef Marketp. 316
    Hong Kong as a "Gateway" to the Mainlandp. 319
    Hong Kong as a Guide to Mainland Marketsp. 320
    Trade in Beef and Live Cattlep. 325
    Chinese Exportsp. 326
    Chinese Importsp. 330
    Cattle Import Protocolsp. 335
    Animal Diseases and Quarantinep. 336
    Tariffs, WTO and Barriers to Beef Importsp. 339
    Can China Expand Beef Exports?p. 341
    Conclusions and Implicationsp. 345
    Sources of Opportunitiesp. 345
    Nature of the Final Demandp. 347
    Transforming the Raw Productp. 349
    Producing the Raw Productp. 351
    Service Provision Opportunitiesp. 353
    Some "Big Picture" Issuesp. 354
    Official Data Sources, Definitions and Problemsp. 357
    Major National-level Government Bodiesp. 363
    Profiles of Major Corporate Playersp. 369
    Regional Cattle Production and Availabilityp. 379
    Import Tariffs and Requirementsp. 387
    List of Boxesp. 393
    List of Figuresp. 395
    List of Imagesp. 397
    List of Tablesp. 400
    Indexp. 403
    Table of Contents provided by Syndetics. All Rights Reserved.

    ISBN: 9780702232312
    ISBN-10: 0702232319
    Audience: Tertiary; University or College
    Format: Paperback
    Language: English
    Number Of Pages: 412
    Published: 1st March 2001
    Country of Publication: AU
    Dimensions (cm): 22.9 x 13.970  x 3.2
    Weight (kg): 0.726
    Edition Number: 1