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Beef in China : Agribusiness Opportunities & Challenges - John W. Longworth

Beef in China

Agribusiness Opportunities & Challenges

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China is today a formidable beef giant, ranking as the World's third largest producer. The outcome of a comprehensive investigation into all sectors and key locations of the Chinese beef industry, this book reveals the inside story of how China developed a mega-industry in less than two decades. It describes why decision-makers in China and elsewhere are struggling to respond to the rapid rise of this new economic force.

Beef industry interests, policy advisers and China watchers will find the balanced, in-depth analysis invaluable to understanding this remarkable development and its far-reaching implications.

Extensively illustrated with photographs, maps, figures and tables, this unprecedented study:

  • Describes how the humble draught cow gave birth to a massive new beef industry of increasing importance for international trade
  • Explains the policies, official pressures and economic incentives that expanded China's beef production twenty-fold between 1980 and 1999
  • Examines the conflicts between government policies and market realities as China makes the transition from a socialist to a more market-oriented economy
  • Questions the appropriateness of modernising production and marketing along the lines of Western beef industries
  • Identifies the commercial opportunities and challenges for major beef exporting countries
  • Provides authoritative findings based on research and fieldwork undertaken in fourteen provinces and Hong Kong, spanning almost four years and involving 400 interviews.


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A comprehensive presentation on China's beef industry.



Beef in China

4.0 1


List of Mapsp. ix
Prefacep. xi
About the Authorsp. xiv
Conventionsp. xvi
Abbreviationsp. xviii
Introductionp. 1
Importance of Meat and Beef in Chinap. 2
Major Themes of the Bookp. 2
Sources of Informationp. 5
Limitations of Official National Datap. 7
Outline of the Bookp. 7
Emergence of a New Mega-Industryp. 13
Changes in Industry Size and Locationp. 14
Changes in Consumption Patterns and Levelsp. 21
Policy "Push" or Market "Pull"?p. 25
Policies and Programsp. 26
Major Industry Playersp. 34
Breeds and Breedingp. 43
Backgroundp. 43
Yellow Cattlep. 44
Developed Breedsp. 51
Introduced Breedsp. 54
Breeding Centres and Artificial Inseminationp. 60
Structure of the Cattle Production Sectorp. 73
Types of Cattle Producersp. 73
Scale of Cattle Productionp. 85
Economics of Unspecialised Household Cattle Productionp. 95
Analysing Economic Incentivesp. 96
Defining a Representative Unspecialised Householdp. 97
Budget for Representative Unspecialised Householdsp. 114
Sensitivity Analysisp. 115
Economics of Specialised Household Cattle Productionp. 123
Defining a Representative Specialised Householdp. 124
Budget for Representative Specialised Householdp. 131
Sensitivity Analysisp. 133
Economics of Feedlot Productionp. 139
Scope for Foreign Investmentp. 139
Evolution of the Sectorp. 140
Feedlot Survey Resultsp. 145
Other Feedlotsp. 160
Live Cattle Marketingp. 163
Inter-regional Movements of Cattlep. 163
Overview of Cattle Marketing Channelsp. 165
Centralised Sellingp. 169
Decentralised Sellingp. 175
Price Reporting and Market Informationp. 178
Cattle Slaughteringp. 179
Evolution and Issuesp. 180
Structurep. 181
Industry Regulations and Standardsp. 192
Slaughter Equipment and Techniquesp. 195
Profitability of Various Abattoir Operationsp. 196
Products of Cattle Slaughteringp. 207
Nature and Value of Useable Productsp. 208
Processed Edible Productsp. 210
Blood and Bonep. 218
Medicinal and Veterinary Productsp. 221
Leather Sectorp. 223
China and the World Leather Industryp. 224
China Leather Industry Association and Joint Venturesp. 229
Industry Structurep. 231
Restructuringp. 235
Prices and Marginsp. 237
Beef Distribution and Marketingp. 239
Backgroundp. 239
Evolution of Marketing Channelsp. 240
"Mass Market" Outletsp. 242
Emerging Market for Better Quality Beefp. 256
Market Regulation and Managementp. 257
Price Monitoring and Price Reportingp. 258
Introduction of Gradingp. 258
Market Integration Over Space and Timep. 260
Consumer Attitudesp. 263
What Consumers Like About Beefp. 265
Attitudes to Leanness and Fatp. 270
Quality Characteristicsp. 273
Preferred Forms of Beefp. 275
Cooking Preferencesp. 277
Beef Offal Issuesp. 280
Shopping Sitesp. 282
Other Aspects of the Market Profilep. 287
Monthly Per Capita Consumptionp. 287
Market Shares Based on Quantities Purchasedp. 289
Market Shares Based on Expenditurep. 290
Importance of Pricesp. 293
Impact of Incomep. 298
Seasonal Consumption Patternsp. 300
Ethnic Issuesp. 302
Familiarity with Imported Beef and Beef Offalp. 304
Hong Kong Beef Marketp. 307
Food Sectorp. 308
Beef Products Marketp. 312
Size of the Beef Marketp. 316
Hong Kong as a "Gateway" to the Mainlandp. 319
Hong Kong as a Guide to Mainland Marketsp. 320
Trade in Beef and Live Cattlep. 325
Chinese Exportsp. 326
Chinese Importsp. 330
Cattle Import Protocolsp. 335
Animal Diseases and Quarantinep. 336
Tariffs, WTO and Barriers to Beef Importsp. 339
Can China Expand Beef Exports?p. 341
Conclusions and Implicationsp. 345
Sources of Opportunitiesp. 345
Nature of the Final Demandp. 347
Transforming the Raw Productp. 349
Producing the Raw Productp. 351
Service Provision Opportunitiesp. 353
Some "Big Picture" Issuesp. 354
Official Data Sources, Definitions and Problemsp. 357
Major National-level Government Bodiesp. 363
Profiles of Major Corporate Playersp. 369
Regional Cattle Production and Availabilityp. 379
Import Tariffs and Requirementsp. 387
List of Boxesp. 393
List of Figuresp. 395
List of Imagesp. 397
List of Tablesp. 400
Indexp. 403
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780702232312
ISBN-10: 0702232319
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 412
Published: 1st March 2001
Country of Publication: AU
Dimensions (cm): 22.9 x 13.970  x 3.2
Weight (kg): 0.726
Edition Number: 1