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Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media - Ronald D. Smith

Becoming a Public Relations Writer

A Writing Workbook for Emerging and Established Media


Published: 23rd November 2011
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

About the Author

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He currently serves as interim Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America.

Principles of Effective Writing
Writing âÇ  And What It Means to You
Effective Writing
Persuasive and Ethical Communication
The Writing Process
Wrap-Up for Part One
Public Relations Writing for Journalistic Media
News and Public Relations
Fact Sheet and Advisory
News Writing Style
Print News Release
Broadcast News Release
Multimedia and Social Media Release
Organizational Feature
Advocacy and Opinion
Wrap-Up for Part Two
Public Relations Writing for Organizational Media
Newsletter and Corporate Report
Website, Blog, and Wiki
Flier and Brochure
Direct Mail and Online Appeal
Public Relations Advertising
Wrap-Up for Part Three
Common Sense Stylebook for Public Relations Writers
Copy Editing
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415888028
ISBN-10: 0415888026
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 432
Published: 23rd November 2011
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 18.7  x 2.54
Weight (kg): 0.75
Edition Number: 4
Edition Type: Revised