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BCOM - Carol M. Lehman

Book with Other Items

Published: 15th August 2012
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BCOM Asia Pacific Edition is specifically aimed at business students studying communication skills in a business degree. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential - and more challenging - than ever. BCOM is a concise and engaging introduction to the principles of business communication. The text combines a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. BCOM is enriched with an abundance of model documents and local and global examples to help students translate communication theory into applied best practices. A new approach to learning the principles of business communication, BCOM is the Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake a course in business communication.

Part 1: Communication foundations and analysis 1. Establishing a framework for business communication 2. Focusing on interpersonal communication 3. Focusing on group communication 4. Planning written and spoken messages Part 2: Communication through electronic, voice and written messages 5. Communicating electronically 6. Preparing good-and neutral-news messages 7. Preparing bad-news messages 8. Preparing persuasive messages 9. Revising written messages Part 3: Communication through reports and business presentations 10. Understanding the report process and research methods 11. Managing data and using graphics 12. Organising and preparing reports and proposals 13. Designing and delivering business presentations Part 4: Communication for employment 14. Preparing rï½sumï½s and application messages 15. Interviewing for a job and preparing employment messages Review cards Style cards Model docs Weblinks

ISBN: 9780170192484
ISBN-10: 0170192482
Audience: Tertiary; University or College
Format: Book with Other Items
Language: English
Number Of Pages: 392
Published: 15th August 2012
Publisher: Cengage Learning Australia
Country of Publication: AU
Dimensions (cm): 28.0 x 21.0  x 2.0
Weight (kg): 0.94
Edition Number: 1
Edition Type: New edition