"Baudrillard and Signs" documents Baudrillard's tempestuous encounters with semiology and structuralism. It illuminates in detail his efforts to destroy structural analyses from the inside by setting signification ablaze with his concept of symbolic exchange. Simultaneously, the book shows that Baudrillard's project to go beyond signification is fraught with difficulties which return him to a semiotic scene saturated with all kinds of signs. The book situates Baudrillard's work in the broad spectrum of European and American semiotic traditions.
"Baudrillard and Signs" also provides a critical appreciation of Baudrillard's key concept of symbolic exchange while tracing its maturation and its development over some thirty years of theorizing. Another feature of the book is its interesting discussion of Baudrillard's engagements with and debts to French Theater and literature with reference to Antoin Artaud, Alfred Jarry and Victor Segalen. This book will cast light on many of the neglected features of Baudrillard's work.
"Genosko's book addresses the semiotic problem' in Baudrillard's work and provides a discussion of its development in relation to semiology, structuralism and poststructuralism . . . Interesting and informative."
-Barry Smart, Auckland University