Baudrillard and Signs

Signification Ablaze

By: Gary Genosko

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Hardcover | 8 September 1994 | Edition Number 1

At a Glance

Hardcover
220 Pages

Dimensions(cm)
21.59 x 13.97 x 1.6

Hardcover

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Baudrillard and Signs documents Baudrillard's tempestuous encounters with semiology and structuralism. It illuminates in detail his efforts to destroy structural analyses from the inside by setting signification ablaze with his concept of symbolic exchange. Simultaneously, the book shows that Baudrillard's project to go beyond signification is fraught with difficulties which return him to a semiotic scene saturated with all kinds of signs. The book places Baudrillard's work in the broad spectrum of European and American semiotic traditions. It also provides a critical appreciation of Baudrillard's key concept of symbolic exchange while tracing its maturation and its development over some thirty years of theorizing. Genosko also discusses Baudrillard's engagements with, and debts to, French theatre and literature with reference to Antoin Artaud, Alfred Jarry and Victor Segalen. Allied to the discussion of Baudrillard's relation to the thought of Deleuze, Guattari, Lacan, de Certeau and Lyotard, he casts light on many neglected features of Baudrillard's work.

Industry Reviews

"Genosko's book addresses the semiotic problem' in Baudrillard's work and provides a discussion of its development in relation to semiology, structuralism and poststructuralism . . . Interesting and informative." -Barry Smart, Auckland University

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