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Bankers in the Selling Role : A Consultative Guide to Cross-Selling Financial Services - Linda Richardson

Bankers in the Selling Role

A Consultative Guide to Cross-Selling Financial Services

Paperback Published: 22nd April 1992
ISBN: 9780471572657
Number Of Pages: 177

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Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

Product Knowledge.

Consultative Sales Approach.

Aspects of Developing and Managing Relationships.

Sales Tips.

Self-Training for Line Bankers.

Reader's Feedback Summary.

Index.

ISBN: 9780471572657
ISBN-10: 0471572659
Audience: General
Format: Paperback
Language: English
Number Of Pages: 177
Published: 22nd April 1992
Country of Publication: US
Dimensions (cm): 23.0 x 15.1  x 1.21
Weight (kg): 0.28
Edition Number: 1
Edition Type: Revised

Earn 121 Qantas Points
on this Book

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