Bank Marketing for the 90's

New Ideas from 55 of the Best Marketers in Banking

By: Don Wright

Write A Review

Hardcover | 11 April 1991 | Edition Number 1

At a Glance

Hardcover
244 Pages

Dimensions(cm)
23.5 x 16.0 x 2.5

Hardcover

RRP $582.95

$581.75

or 4 interest-free payments of $145.44 with

Ships in 5 to 7 business days

A compendium of ideas in bank marketing is presented in this text. American banking consultant Don Wright asked state banking associations to name the bankers in their areas who were notable for the creativity and effectiveness of their marketing strategies. Wright interviewed the bankers nominated, and their ideas and insights form the basis of this book. The result is a collection of practical ideas for building a sales culture, developing new products, improving customer relations and boosting the profitability of any bank.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.