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Bancassurance in Europe - Tobias C. Hoschka

Bancassurance in Europe


Published: 12th July 1994
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This is an analysis of the increasing convergence of banking and insurance in the retail area, a trend often referred to as bancassurance. In the first part of the book, industry- and firm-level characteristics which contribute to the increasing level of cross-industry penetration in the banking and insurance sector are analyzed. The second part of the book provides an account of banks' entry strategies into insurance. It focuses on identifying the key factors which determine whether or not entry will be successful. The book includes case studies of particular banks. provides an account of banks' entry strategies into insurance.

Acknowledgements - List of Tables - List of Figures - Introduction - Why do Banks enter Insurance? Industry- and Firm-level Incentives - How do Banks enter Insurance? Comparative Analysis of Entry Strategies - Bancassurance in Europe: Conclusions and Suggestions for Further Research - Bibliography - Index

ISBN: 9780333628140
ISBN-10: 0333628144
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 174
Published: 12th July 1994
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 22.3 x 14.5  x 1.9
Weight (kg): 0.39
Edition Number: 10