Do you ever wonder why an airline's communication strategy can crash and burn in a crisis? A lack of a simple understanding of acceptable aviation communication strategy can, in this fast world of social media, ruin a company's credibility in the aviation industry.
Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can answer this question and teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable PR nightmare. These can die down, but the economic, political, regulatory and legal effects linger much longer and that is what these strategies and messages are aimed at preventing. It shows how to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as twenty-five specific techniques to deliver the book's messages. The book considers everyone's role in communicating on behalf of the organization, from those dealing with regulators and investigators, the workplace employees, to the public and customers. The subject is presented as one not just for executives but for every employee who finds it necessary to deal with audiences on a daily basis.
This book is a must have for the international aviation business community as a tri-functional indoctrination, training and reference tool.