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Augustus : Image and Substance - Barbara Levick

Augustus

Image and Substance

Paperback

Published: 29th July 2010
Ships: 15 business days
15 business days
RRP $71.99
$66.75

Throughout a long and spectacularly successful political life, the Emperor Augustus (63BC-AD14) was a master of spin.  Barbara Levick exposes the techniques which he used to disguise the ruthlessness of his rise to power and to enhance his successes once power was achieved.

There was, she argues, less difference than might appear between the ambitious youth who overthrew Anthony and Cleopatra and the admired Emperor of later years.  However seemingly benevolent his autocracy and substantial his achievements, Augustus' overriding purpose was always to keep himself and his dynasty in power.  Similar techniques were practised against surviving and fresh opponents, but with increasing skill and duplicity, and in the end the exhausted members of the political classes were content to accept their new ruler.  This book charts the stages of Augustus' rise, the evolution of his power and his methods of sustaining it, and finally the ways in which he used artists and literary men to glorify his image for his own time and times to come. 

This fascinating story of the realities of power in ancient Rome has inescapable contemporary resonance and will appeal equally to students of the Ancient World and to the general reader.

List of Abbreviations Chronology Introduction: The Enigma 1. Octavian: Octavian: Heir of an Autocrat 2. Augustus: Political Evolution 3. Techniques of Management and the Feel-Good Factor 4. Opposition and Discontent 5. The Self-presentation of a Monarch 6. Art and Literature 7. Unmasking a God Bibliography

ISBN: 9780582894211
ISBN-10: 0582894212
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 376
Published: 29th July 2010
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 23.5 x 15.7  x 2.1
Weight (kg): 0.57
Edition Number: 1