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Why We Buy : The Science of Shopping - Paco Underhill

Why We Buy

The Science of Shopping

Author: Paco Underhill
Read by: Mike Chamberlain

Audio CD

Published: 1st June 2011
Ships: 7 to 10 business days
7 to 10 business days
RRP $69.99
$49.90
29%
OFF

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. - A guided tour of the most innovative stores, malls, and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide--it offers advice on how to keep your changing customers and entice new and eager ones.

ISBN: 9781441789402
ISBN-10: 1441789405
Audience: General
Format: Audio CD
Language: English
Number Of Pages: 10
Published: 1st June 2011
Publisher: Blackstone Audiobooks
Country of Publication: US
Dimensions (cm): 15.88 x 13.34  x 3.81
Weight (kg): 0.27