Recent evidence shows that, if done right, business can alleviate suffering and elevate joy in our lives--while still delivering extraordinary performance.
Employees, customers, investors--all want to do business with companies that have a positive impact on people, communities, and the environment. Even so, many in the business world remain skeptical of the idea that focusing on human flourishing makes you more profitable. And those who have believed in this notion are increasingly frustrated that businesses are losing an opportunity to influence the world in a positive way when they focus solely on making profits.
Raj Sisodia and Michael J. Gelb were inspired to write The Healing Organization because of the epidemic of unnecessary suffering connected with business. Through case studies of such companies as Appletree Answers, WD-40, and Chobani, the book shows how companies that have gone to great lengths to help their employees or solve a societal problem have also reaped both financial and societal rewards.
The Healing Organization advocates for the idea that done right, business can alleviate suffering and elevate joy in our lives--while still delivering extraordinary performance.