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Small Is the New Big : And Other Riffs, Rants, and Remarkable Business Ideas - Seth Godin

Small Is the New Big

And Other Riffs, Rants, and Remarkable Business Ideas

Author: Seth Godin
Narrated by: Seth Godin

Audio CD Published: 1st August 2006

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Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

ISBN: 9781598870565
ISBN-10: 1598870564
Audience: General
Format: Audio CD
Language: English
Number Of Pages: 6
Published: 1st August 2006
Publisher: HighBridge Audio
Country of Publication: US
Dimensions (cm): 14.61 x 12.7  x 1.91
Weight (kg): 0.16
Edition Type: Abridged