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Popular books on behavioral economics such as Predictably Irrational and Nudge have shown us that people aren't rational. But irrational doesn't mean irregular: in fact, modern science has shown time and again that our behavior, strange as it sometimes seems, follows predictable patterns. Just as the physical world is governed by gravity, electromagnetism, and other invisible forces, so human behavior is guided by a set of forces that we can't see but whose evidence is all around us. Now a pioneering Hewlett-Packard economist describes fascinating experiments into human behavior and offers practical lessons being put to use right now at HP and other leading companies. Using examples as timely as the auto industry bailout, it tackles key issues such as:
Series: Your Coach in a Box
Format: Audio CD
Number Of Pages: 8
Published: 14th December 2010
Country of Publication: US
Dimensions (cm): 13.34 x 14.61 x 1.91
Weight (kg): 0.23