Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? Sophie-Charlotee Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. For the first time, this how-to guide examines what is required for business success in the mobile era.
For years, we talked about the rise of mobile, but the shift has definitively happened for people and it's imperative that businesses understand how to be successful. Moatti shares valuable insights for anyone who doesn't want to be left behind. " Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril. " SC Moatti is a genius at making mobile products people love. In a disarmingly simple style that makes it accessible to a wide audience, mobilizedprovides the key to succeeding in mobile. " This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings. " This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty. "