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Audience Ratings : Radio, Television, Cable, Revised Edition - Hugh Malcolm Beville

Audience Ratings

Radio, Television, Cable, Revised Edition

Paperback Published: 1st June 1988
ISBN: 9780805801743
Number Of Pages: 424

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First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

Forewordp. ix
Prefacep. xi
Radio Services-- Pre-Tv (1930-1946)p. 1
Notesp. 26
Radio Services--Post-Tv (1946-1987)p. 28
Television Services (1946-1987)p. 62
Notesp. 81
Rating Methodologies: a Comparative Examinationp. 83
Notesp. 129
Qualitative Versus Quantitative Ratingsp. 131
Notesp. 157
Cable Ratings (1979-1987)p. 160
Notesp. 183
Using Ratings Datap. 185
Notesp. 217
Ratings: Servant or Master?p. 219
Notesp. 240
Government Interventionp. 242
Notesp. 256
What We Have Learned: 1930-1987p. 258
Notesp. 270
A Look to the Futurep. 271
Notesp. 307
Ratings Basics: Terms, Calculations, and Relationshipsp. 310
Sourcesp. 315
Offices and Services of Principal Syndicated Ratings Companies Operating on A National Basisp. 316
Audience Measurement Highlights U.S. Total Populationp. 321
Questions for Review and Discussionp. 333
Answersp. 376
Bibliographyp. 389
Indexp. 395
About the Authorp. 407
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805801743
ISBN-10: 080580174X
Series: Routledge Communication Series
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 424
Published: 1st June 1988
Publisher: Taylor & Francis Inc
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 3.18
Weight (kg): 0.56
Edition Number: 2
Edition Type: Revised