+612 9045 4394
Audience Analysis - Denis McQuail

Paperback Published: 1st August 1997
ISBN: 9780761910022
Number Of Pages: 176

Other Formats

Share This Book:


RRP $168.00
or 4 easy payments of $30.06 with Learn more
Ships in 3 to 4 business days

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

A Concept with a History
The Audience in Communication Theory and Research
Typologies of Audience
Questions of Media Reach
Principles of Audience Formation and Continuity
Audience Practices
Social Uses of the Media
Communicator Audience Relations
The Audience in Flux
The Future of the Audience Concept
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761910022
ISBN-10: 0761910026
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 176
Published: 1st August 1997
Country of Publication: US
Dimensions (cm): 22.1 x 14.94  x 1.19
Weight (kg): 0.27