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Attracting Perfect Customers : Agency/Distributed - Jan Brogniez

Attracting Perfect Customers

Agency/Distributed

Paperback

Published: 1st October 2001
Ships: 7 to 10 business days
7 to 10 business days
RRP $32.99
$32.25

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons." - C. Leslie Charles, author of Why Is Everyone So Cranky? "The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly." - Patty Walters, Senior Consultant, Management Consulting, Shell Services International "Offers a unique and effective method. The results are a win-win for both client and sales professionals." - David E. Hemandez, National Accounts Manager, WorldCom, Inc.

Foreword
Acknowledgments
Introduction: Creating Synchronicity with Perfect Customers and Clientsp. 1
The Six Standards of Strategic Synchronicityp. 11
Be on Purpose with Your Missionp. 17
You Have the Power to Attract Whatever You Desirep. 25
Like Attracts Like: Whom Do You Like?p. 29
Choose Collaboration, Not Competitionp. 37
Your Customers and Employees Want You to Succeedp. 47
Create an Atmosphere of Accomplishmentp. 57
The Strategic Attraction Planning Processp. 63
What Is Your Vision of Your Most Perfect Customers?p. 65
What Makes Your Perfect Customers Tick?p. 75
What Do Your Perfect Customers Expect You to Deliver?p. 79
Where Do You Have Room for Improvement?p. 85
Multiplicity: When One Plan Is Not Enoughp. 93
Strategic Attraction in Action: Twenty-One Daily Tipsp. 101
You Are More Attractive When You Focus on the Horizonp. 105
You Are More Attractive When You Let Your Perfect Customers Know They Are Perfectp. 107
You Are More Attractive When You Understand That Customers Are Seeking Youp. 111
You Are More Attractive When You Make Irresistible Improvementsp. 115
You Are More Attractive When You Listen to Your Little Inner Voicep. 117
You Are More Attractive When You Expect Breakthroughs to Look Like Breakdownsp. 119
You Are More Attractive When You Shift the Situationp. 124
You Are More Attractive When You Acknowledge Accomplishments and Declare Completionsp. 127
You Are More Attractive When You Share, Share, Share Yourselfp. 131
You Are More Attractive When You Accept That You Don't Knowp. 134
You Are More Attractive When You Are in the Flowp. 138
You Are More Attractive When You Welcome Interruptionsp. 140
You Are More Attractive When You Actively Attract Abundancep. 142
You Are More Attractive When You Delight in the Success of Othersp. 145
You Are More Attractive When You Take Immediate Actionp. 148
You Are More Attractive When You Establish Your Expertisep. 151
You Are More Attractive When You Clear a Space in Which to Createp. 154
You Are More Attractive When You Have a Field Dayp. 157
You Are More Attractive When You Break Bread with a Competitorp. 159
You Are More Attractive When You Gain Clarity About Yourselfp. 162
You Are More Attractive When You Watch for Previews of Coming Attractionsp. 165
"Ask-Offer-Thank"p. 168
Project Your Light Furtherp. 170
Synchronicity Leadersp. 179
Resourcesp. 185
Notesp. 191
Bibliographyp. 195
Indexp. 197
About the Authorsp. 203
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781576751244
ISBN-10: 1576751244
Series: Agency/Distributed
Audience: General
Format: Paperback
Language: English
Number Of Pages: 232
Published: 1st October 2001
Publisher: BERRETT-KOEHLER
Country of Publication: US
Dimensions (cm): 22.6 x 15.3  x 1.6
Weight (kg): 0.36