+612 9045 4394
Attitude Strength : Antecedents and Consequences - Richard E. Petty

Attitude Strength

Antecedents and Consequences

By: Richard E. Petty (Editor), Jon A. Krosnick (Editor)

Paperback Published: 1st October 1995
ISBN: 9780805810875
Number Of Pages: 536

Share This Book:


RRP $381.99
or 4 easy payments of $66.06 with Learn more
Ships in 7 to 10 business days

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area.

The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

Forewordp. xi
Prefacep. xix
Acknowledgmentsp. xx
Attitude Strength: an Overviewp. 1
Attitude Extremityp. 25
Repetition and Evaluative Extremityp. 43
The Impact of Thought on Attitude Extremity and Attitude-Behavior Consistencyp. 73
Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behaviorp. 93
Attitude Strength and Vested Interestp. 131
The Causes and Consequences of Attitude Importancep. 159
The Causes and Consequences of Personal Involvementp. 191
Attitude Certaintyp. 215
Attitudes as Object-Evaluation Associations: Determinants, Consequences, and Correlates of Attitude Accessibilityp. 247
Working Knowledge and Attitude Strength: an Information-Processing Analysisp. 283
From Attitudes to Actions to Attitude Change: The Effects of Amount and Accuracy of Informationp. 315
Methods for Identifying Consequential Beliefs: Implications for Understanding Attitude Strengthp. 337
Let's Not Be Indifferent About (attitudinal) Ambivalencep. 361
Structural Consistency and Attitude Strengthp. 387
Attitude Strength, Attitude Structure, and Resistance to Changep. 413
Attitude Strength, Attitude Stability, and the Effects of Analyzing Reasonsp. 433
Measures and Manipulations of Strength-Related Properties of Attitudes: Current Practice and Future Directionsp. 455
Author Indexp. 489
Subject Indexp. 503
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805810875
ISBN-10: 0805810870
Series: Ohio State University Volume on Attitudes and Persuasion
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 536
Published: 1st October 1995
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 2.72
Weight (kg): 0.7
Edition Number: 1