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Astute Competition : The Economics of Strategic Diversity - Peter Johnson

Astute Competition

The Economics of Strategic Diversity

Hardcover Published: 8th December 2006
ISBN: 9780080453217
Number Of Pages: 226

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This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity.
This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly.
The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
*Proposes of fourth field of economics (i.e., macro, micro, industrial organization-IO, and economics of diversity)
*Presents the basics of economics of diversity
*Discusses practical application methods

Prefacep. ix
Forewordp. xv
Abstractp. 1
The Economics of Strategic Diversityp. 5
Strategic Ecologyp. 29
Business Modelsp. 53
Routes to Competitive Advantagep. 73
Economic Rentsp. 99
The Return on Resourcesp. 111
Business Developmentp. 129
Corporate Strategy: Purposep. 141
Corporate Strategy: Techniquesp. 157
Start-up Strategyp. 191
Summary, Observations and Conclusionp. 211
Subject Indexp. 223
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780080453217
ISBN-10: 008045321X
Series: Technology, Innovation, Entrepreneurship and Competitive Strategy
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 226
Published: 8th December 2006
Country of Publication: GB
Dimensions (cm): 24.13 x 17.15  x 2.54
Weight (kg): 0.53