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Assessing Organizational Communication : Strategic Communication Audits - Cal W. Downs

Assessing Organizational Communication

Strategic Communication Audits

Paperback Published: 15th July 2004
ISBN: 9781593850104
Number Of Pages: 292

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This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

"The ultimate book on this subject. Comprehensive and brilliantly written, it is a complete guide to planning, implementing, and interpreting the results from communication assessments. It will be indispensable reading for professionals seeking a 'how to' guide, for students in management communication courses at both the undergraduate and graduate levels, and for anyone interested in organizational communication more widely. The authors have made a major contribution to scholarship in this aspect of our discipline."--Dennis Tourish, Aberdeen Business School, Scotland

"My students and I have been eagerly awaiting the follow up to Downs's groundbreaking Communication Audits, and the current volume meets all our expectations. Communication, the essence of organizational functioning, is all too often overlooked in the complex world of contemporary business. This book provides the background and the strategies for understanding and assessing communication in a range of organizational contexts. Written in a straightforward, commonsense style, this is an outstanding text for researchers, students and practicing managers at all levels, and a 'must have' for serious management and communication scholars."--Bill Ticehurst PhD, Faculty of Business, University of Technology, Sydney, Australia; past president, Australian Communication Association

"Assessing communication patterns in organizations has a long legacy in the field of organizational communication, a legacy to which this volume makes a significant contribution. The volume synthesizes knowledge about how auditors can build comparative knowledge about organizational problems, tailor assessment tools to particular organizations, and improve the diagnosis of problems through the use of multiple methods. As a text, it is particularly valuable for advanced undergraduate- and graduate-level classes that focus on field methods, diagnostic processes, and training and consulting in organizational communication."--Linda L. Putnam, Department of Communication, Texas A&M University

Communication Audits as Organizational Developmentp. 1
Communication in the Work Organizationp. 3
Nature of Communication Assessmentsp. 6
Characteristics of Communication Assessmentsp. 7
Management Rationale for Assessmentsp. 10
Contributions of the Auditing Process to the Auditorp. 18
Conclusionp. 18
Initiating and Planning an Assessmentp. 20
Initiationp. 20
Planningp. 22
A Matter of Perspectivep. 31
An Important Opportunityp. 34
Conclusionp. 35
Conducting Team Auditsp. 36
Basic Considerationsp. 36
Initiation Phasep. 38
Planning Phasep. 39
Data Collection Phasep. 42
Interpretation Phasep. 45
Final Report Phasep. 46
Special Instructions for Audit Classesp. 48
Conclusionp. 49
Choosing Focal Areas to Assessp. 50
Steps in Choosing Focal Areasp. 51
Conclusionp. 75
The Interview: The Most Basic Assessment Technologyp. 76
Advantages of Interviewsp. 76
Limitations of Interviewsp. 77
Scheduling Two Rounds of Interviewsp. 78
Interviewee Selectionp. 91
Scheduling Time and Placep. 94
Conducting the Interviewsp. 95
Recording Information Quickly and Systematicallyp. 97
Synthesizing the Response Datap. 98
Examples of Audit Conclusionsp. 101
Conclusionp. 105
Diagnosis through Questionnairesp. 106
Designing a Questionnairep. 107
Administering the Questionnairep. 114
Analyzing the Questionnaire Datap. 116
Conclusionp. 122
The International Communication Association Surveyp. 124
An Overview of the Surveyp. 124
Analysis and Interpretationp. 135
Advantages of the ICA Surveyp. 136
Vulnerabilities of the ICA Surveyp. 137
Conclusionp. 138
Downs-Hazen Communication Satisfaction Questionnairep. 139
Historical Developmentp. 140
Overview of the Questionnairep. 142
Analysisp. 145
Instrument Evaluationp. 153
Research Trendsp. 155
Conclusionp. 157
Critical Communication Experience Surveyp. 158
Advantages of the Methodp. 159
The Basic Formp. 160
Administering the Questionnairep. 161
Analyzing the Datap. 162
Interpreting the Resultsp. 169
Conclusionp. 170
ECCO Analysisp. 173
Designing the ECCO Questionnairep. 174
Administering the Questionnairep. 179
Analyzing the Datap. 180
Drawing Conclusionsp. 184
Advantages of ECCO Analysisp. 184
Limitations of ECCO Analysisp. 185
Conclusionp. 186
Diagnosing Communication Networksp. 187
Why Study Networks?p. 188
Ways of Describing Communication Linksp. 190
Topical Networksp. 191
Conducting a Communication Network Studyp. 193
Conclusionp. 208
Focus Group Interviewsp. 210
Historyp. 210
Nature of the Focus Group Interviewp. 212
Advantages of Focus Groupsp. 213
Challenges of Focus Groupsp. 214
Focus Group Protocolsp. 216
Facilitating a Focus Groupp. 218
Analyzing the Focus Datap. 224
Avoiding Common Analytic Problemsp. 225
Preparing a Final Reportp. 225
Conclusionp. 226
Final Analysis and Interpretationp. 227
Nature of Interpretationp. 227
Relation of Theory to Auditsp. 245
Conclusionp. 246
The Final Reportp. 247
Preparing the Reportp. 248
Communicating the Reportp. 253
Conclusionp. 257
Referencesp. 273
Author Indexp. 281
Subject Indexp. 285
About the Authorsp. 292
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781593850104
ISBN-10: 1593850107
Series: The Guilford Communication Series
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 292
Published: 15th July 2004
Publisher: Guilford Publications
Country of Publication: US
Dimensions (cm): 25.4 x 17.8  x 1.9
Weight (kg): 0.54