Art Inc.

The Essential Guide for Building Your Career as an Artist

By: Lisa Congdon, Jonathan Fields (Foreword by), Meg Mateo Iiasco (Editor)

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Paperback | 3 November 2014 | Edition Number 1

At a Glance

Paperback
184 Pages

Dimensions(cm)
13.7 x 20.4 x 1.4

Paperback

$34.25

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You don''t have to starve to be an artist. Build a career doing what you love.

In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond.

• Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more
• This art and business book will equip you with the tools—and the confidence—to turn your passion into a profitable business.
• Chapters on setting actionable goals, diversifying your income, copyrighting your work, promoting with social media, and so much more

A thoughtful gift for young artists, people interesting in making their passion a profession, and art and design school graduates.

Lisa Congdon''s bestselling books, online classes, and Instagram feed (beloved by 375,000+ fans) have inspired so many people to follow their creative passions. In this book Condon does what she does best—bring bold and colorful flair to smart, creative, down-to-earth advice and inspiration.

Industry Reviews

"If you want to make a living as an artist, you better steal everything you can from this book."
-Austin Kleon, author of Steal Like An Artist

"Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms."
-Maria Popova, founder and editor, BrainPickings.org

"Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists."
-Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding

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