Artists who dream of turning their passion into a career need only the expert guidance in Art, Inc. Lisa Congdon unveils the multiplicity of ways to make a living from art, including illustration, licensing, fine art sales, print sales and teaching and offers practical advice on cultivating a business mind-set, selling and promoting work and more. Trade secrets from art world pros including such luminaries as Paula Scher, Nikki McClure and Mark Hearld make Art, Inc. the ultimate resource for aspiring artists ready for success.
About the Author
Lisa Congdon first started making art as a hobby in 2001 and five years later began showing and selling her work. Today, Lisa makes a full-time living as an illustrator and fine artist. Known for her colourful and intricate paintings, drawings and pattern designs, Lisa works for clients around the world illustrating books and stationery and designing fabric and housewares.
Meg Mateo Ilasco is a designer, illustrator and writer. A serial entrepreneur, she launched her first business in 1999 and is the author of several books on the topic, including Craft, Inc., Creative, Inc. and Mom, Inc.
"If you want to make a living as an artist, you better steal everything you can from this book."
-Austin Kleon, author of Steal Like An Artist
"Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms."
-Maria Popova, founder and editor, BrainPickings.org
"Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists."
-Debbie Millman, president, Sterling Brands; chair, SVA Masters in Branding