Aquaculture Marketing Handbook

By: Carole R. Engle, Kwamena K. Quagrainie

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Paperback | 24 January 2006 | Edition Number 1

At a Glance

Paperback
292 Pages

Edition Type
Annotated

Dimensions(cm)
25.45 x 17.78 x 2.03

Paperback

RRP $323.35

$322.75

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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

Industry Reviews

"This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture." "There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend it very highly."
Aquaculture Magazine May/June 2006 p. 63

"This concise handbook covering the topic of aquaculture marketing is long overdue."
Aquaculture International

"The Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions."
Aquaculture Europe

"Packed with ideas and suggestions as well as some very good down-to-earth guidance on both market research and marketing?A pleasant surprise." Ausmarine

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