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Approaches to Media: A Reader : A Reader - Oliver;Newbold,Chris Boyd-Barrett

Approaches to Media: A Reader

A Reader

Paperback Published: 29th September 1995
ISBN: 9780340652299
Number Of Pages: 576

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This volume is the first of five readers which provide a comprehensive series of resources for media studies courses. The book illustrates and exemplifies the variety of ways in which the mass media have been researched over the past 50 years. It provides extracts from seminal works, and relates them to the field as a whole and to later works. The text identifies the major divisions within the field of media studies, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism and audience research.

Editors' introduction: Approaching the Media
The Field
Mass Society, Functionalism, Pluralism
Media Effects
Political Economy
The Public Sphere
Media Occupations and Professionals
Cultural Hegemony
Moving Image
New Audience Research
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780340652299
ISBN-10: 0340652292
Series: Foundations in Media
Audience: BAC
Format: Paperback
Language: English
Number Of Pages: 576
Published: 29th September 1995
Country of Publication: US
Dimensions (cm): 23.3 x 15.9  x 3.2
Weight (kg): 0.87
Edition Number: 1

Earn 199 Qantas Points
on this Book