Written by three top consultants and trainers, "Applied Strategic Planning" shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.
"Applied Strategic Planning" surpasses other strategic planning models in many key areas, including: Emphasis on organizational culture Integration of business and functional plans Performance audits Gap analysis Values clarification
Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including: How to determine if an organization is ready for strategic planing Effectively communicate a corporate vision Recognize the role of culture in changing strategic direction Understand the various roles of a consultant Write effective mission statements Create contingency plans
Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, "Applied Strategic Planning "lets managers at the helm navigate expertly through today's unpredictable business climate.
"We have been using the [Applied Strategic Planning] process in our agency and it has helped us to focus and provide needed leadership, given the extAnded budget crisis and constant change." --Ramon Rodriguez, deputy executive director, New York State of Equalization and Assessment
Series: Business Books
Number Of Pages: 379
Published: 22nd June 1993
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 23.5 x 16.2
Weight (kg): 0.77
Edition Number: 1