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Applied Communication 21st Cent.P Pod : Lea's Communication - Kenneth N. Cissna

Applied Communication 21st Cent.P Pod

Lea's Communication

By: Kenneth N. Cissna (Editor)

Paperback Published: June 1995
ISBN: 9780805818529
Number Of Pages: 240

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The future of the field of communication lies in the ability to produce a socially relevant scholarship, without which the field is unlikely to attract the best students, command significant societal resources, or make its greatest contributions to the world's store of knowledge. This volume presents a report of the first discipline-wide, nationally sponsored communication research conference in 20 years--the Tampa Conference on Applied Communication. As the next millennium approaches, the communication field will be challenged to take its place among the disciplines whose research makes a substantial contribution to the well-being of society. How the communication field should respond to that challenge was the focus of the conference and this volume. Crossing all disciplinary boundaries, "Applied Communication in the 21st Century" addresses issues of concern to all scholars in the communication field, regardless of their various subareas, and includes the recommendation of the conferees concerning issues and responsibilities of the field, research priorities, and graduate education.

Introduction
Knowledge When Used in Practice Tests Theory: The Case of Applied Communication Researchp. 1
Theoria and Praxis: Means and Ends in Applied Communication Researchp. 23
Response to Seibold: Applied Health Communication Researchp. 39
"I Think My Schizophrenia Is Better Today," Said the Communication Researcher Unanimously: Some Thoughts on the Dysfunctional Dichotomy Between Pure and Applied Communication Researchp. 47
Response to Miller: Sexing His Text for Pluralsp. 57
Between Rigor and Relevance: Rethinking Applied Communicationp. 79
Response to Conquergood: Don Quixotes in the Academy - Are We Tilting at Windmills?p. 97
Adwatch: The Unblurring of Political Genresp. 105
Response to Jamieson: The Scholarship of Applicationp. 115
Response to Jamieson: Radio's Oscillating Policies Jolt New Zealand and Ireland - An Applied Research Examplep. 125
Applied Communication Research in a Practical Disciplinep. 147
Theorizing Practice, Practicing Theoryp. 157
Making a Difference: The Status and Challenges of Applied Communication Researchp. 169
A Bridge to Be Crossed: Levels of Social Control in Future Applied Communication Theory and Researchp. 181
Appendix A: Recommendations Formally Adopted by the Tampa Conference on Applied Communicationp. 195
Appendix B: List of Conference Participantsp. 201
Appendix C: Instructions Sent to Conference Participants and Conference Formatp. 203
Author Indexp. 209
Subject Indexp. 215
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780805818529
ISBN-10: 0805818529
Series: Lea's Communication
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 240
Published: June 1995
Publisher: Taylor & Francis Inc
Country of Publication: US
Dimensions (cm): 23.5 x 15.88  x 1.27
Weight (kg): 0.4
Edition Number: 1