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App Empire : Make Money, Have a Life, and Let Technology Work for You - Chad Mureta

App Empire

Make Money, Have a Life, and Let Technology Work for You


Published: 6th December 2011
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Published: 1st March 2012
Format: ePUB

A guide to building wealth by designing, creating, and marketing a successful app across any platform

Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.

This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.

  • Discover marketing strategies that few developers know and/or use
  • Learn the success formula for getting thousands of downloads a day for one App
  • Learn the secret to why some Apps get visibility while others don't
  • Get insights to help you understand the App store market
App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

About the Author

Chad Mureta is the founder of Empire Apps, and cofounder of T3 Apps and Best Apps, mobile application businesses that he created without a background in technology. Within two years and while traveling all over the world, he spearheaded the development and marketing of forty-six apps, which were downloaded over 35 million times worldwide. As an author, speaker, consultant, and entrepreneur, Mureta's unique insight, experience, and tenacity have enabled him to make his businesses thrive, all while in his twenties.



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App Empire

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A How-To Manual For Building Apps


from Gold Coast

About Me Casual Reader

Verified Buyer


  • Deserves Multiple Readings
  • Easy To Understand
  • Informative
  • Relevant
  • Well Written


    Best Uses

    • Reference

    Comments about App Empire:

    This is a great book. If you ever wondered about what it would take to create an app from start to finish, with no programming skills, then this book is for you.

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    "If you are considering venturing into this field, you should buy this book - and study it." (About.com, April 2012)

    Introduction How I Accidentally Became an App Millionaire xiii

    The Happiest People on Earth xiii

    The Appreneur Lifestyle xiv

    Starting from a Hospital Bed xv

    Game Plan xvii

    The Real Question xvii

    Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1

    A Bigger Opportunity than the Internet! 4

    Ludicrous Speed 6

    Take Advantage of This Phenomenon Now 8

    The Players 8

    Apple—iPhone/iPad/iPod 9

    Google Android 11

    BlackBerry 11

    Setting Up Shop 11

    Future Trends 12

    Build a Gold Mine 13

    Chapter 2 Install This First: The App Millionaire Mindset 15

    Winning Beliefs in the App Business 18

    Create a Golden Mindset 22

    Qualities of a Winning Mindset 23

    Chapter 3 Discover the New World: The App Store 33

    Gathering Intelligence 37

    Read Between the Apps 39

    Two Types of Apps 41

    App Discovery 42

    How Developers Make Money 44

    The Impulse Buy 47

    Hooking the Customer 50

    Traits of Successful Apps 51

    Serious Fun 54

    Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57

    Don’t Fall in Love with Your Idea 60

    Stop Hatin’, Start Emulatin’ 62

    Learn from Existing Apps 66

    Narrowing Down Your Ideas 67

    Timing Is Everything 69

    Taking Small Steps 70

    Chapter 5 You’re the Brains and They’re the Brawn: How to Hire Great Programmers 73

    The Importance of Programmers 76

    What to Look for in Programmers 77

    Finding and Selecting Programmers 82

    How to Convey Your Idea 88

    Testing Hired Programmers 90

    How to Manage Programmers 93

    How to Test Your Apps 95

    Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99

    Dressed to Kill 103

    Icons 104

    App Title 104

    Descriptions 106

    Screenshots 107

    Keywords 109

    Categories 111

    The Power of Free Apps 112

    Course Correcting 112

    Chapter 7 Keeping Score: What to Measure to Win the App Game 115

    The Stats that Matter 118

    Tools for Tracking Stats 121

    Using Stats to Your Advantage 123

    Paying Attention to Reviews 127

    Cutting Your Losses 128

    Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131

    Hitting a Plateau 134

    Your App Network 134

    Nag Screens 135

    Promo Pages 139

    Push Notifi cations 143

    Your Developer Network 144

    Updates 145

    Paid Traffic 147

    Chapter 9 Show Me the Money! Monetizing Your Apps 149

    The Three Revenue Models 152

    Banner Advertising 154

    Affi liate Marketing 158

    In-App Purchases 162

    Translating Your Apps 165

    Reinvesting in Your Business 168

    Your BackEnd 169

    Selling Your App Business 170

    Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173

    Be Dispensable 176

    Setting Up Your Team 177

    Remote Management 180

    Outsourcing Your Life 180

    The Seven Pillars of an App Business 181

    Your Daily Routine 185

    Afterword: JUMP! 187

    Resources 191

    Website 191

    Market News and Research 191

    Help Guides and Tutorials 192

    Top Mobile App Development Outsourcing Sites 193

    Developer Platforms 193

    Acknowledgments 195

    About the Author 197

    Index 199

    ISBN: 9781118107874
    ISBN-10: 111810787X
    Audience: General
    Format: Hardcover
    Language: English
    Number Of Pages: 205
    Published: 6th December 2011
    Publisher: John Wiley & Sons Inc
    Country of Publication: US
    Dimensions (cm): 23.62 x 16.26  x 2.08
    Weight (kg): 0.4
    Edition Number: 1