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And Now A Few Words From Me Pb : Advertising's Leading Critic Lays Down the Law, Once and For All - Bob Garfield

And Now A Few Words From Me Pb

Advertising's Leading Critic Lays Down the Law, Once and For All

Paperback Published: 17th August 2004
ISBN: 9780071441223
Number Of Pages: 204

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"A brazenly funny . . . and hard-hitting book."
--"Publishers Weekly"

"He Bob Garfield] is irreverent, funny and tough."
--"USA Today"

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
--"Miami Herald"

"And Now a Few Words from Me " is Bob Garfield's call to arms. Sparing no sacred cows, the respected "Advertising Age " columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes: "Consistency of ethical principles has never been the advertising industry's strongest suit." "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards." "My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears."

"And Now a Few Words from Me " shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."

Introduction: The Ten Commandments of Advertising, Brought to You by Godp. vii
Rules Are Made to Be Observedp. 1
Original Sinp. 19
Apropos of Somethingp. 35
Exercise Regularly and Try Cutting Back on the Sexp. 61
Ogilvy Was Wrongp. 87
Be My Guestp. 103
Are You Doomed? Take This Simple Quiz!p. 125
Hold the Sleaze, Pleasep. 143
Bless Me, Garfield, For I Have Screwed Up Big Timep. 165
Go Forth and Advertisep. 185
Afterwordp. 197
Indexp. 201
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071441223
ISBN-10: 0071441220
Series: Business Books
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 204
Published: 17th August 2004
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 21.0 x 21.0  x 1.3
Weight (kg): 0.27
Edition Number: 1
Edition Type: New edition

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