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Analyzing Visual Data : Qualitative Research Methods - Michael S. Ball

Analyzing Visual Data

Qualitative Research Methods

Paperback Published: 1st June 1992
ISBN: 9780803934351
Number Of Pages: 88

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This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

Introduction
The Use of Photographs in a Discipline of Words
Analyzing the Content of Visual Representations
Symbolist and Structuralist Analyses of Visual Representations
The Social Organization of Visual Experience
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803934351
ISBN-10: 0803934351
Series: Qualitative Research Methods
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 88
Published: 1st June 1992
Country of Publication: US
Dimensions (cm): 21.59 x 13.97  x 0.66
Weight (kg): 0.14