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Analyzing Social Media Networks with Microsoft NodeXL : Insights from a Connected World - Marc Smith

Analyzing Social Media Networks with Microsoft NodeXL

Insights from a Connected World

Paperback Published: 10th September 2010
ISBN: 9780123822291
Number Of Pages: 304

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Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.

In "Analyzing Social Media Networks with NodeXL," members of the NodeXL development team up provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA.

*Walks readers through using NodeXL while explaining the theory and development behind each step, providing takeaways that can apply any SNA


*Demonstrates how visual analytics research can be applied to SNA tools for the mass market


*Presents readers with case studies using NodeXL on popular networks like email, Facebook, Twitter, and Wikis

"Hansen, Shneiderman, and Smith, along with their collaborators, have written a readable introduction to the field of social media network analysis. Furthermore, the book is a nice tutorial on an interesting tool that readers can experiment with on their own. For example, the readers can simply use the Facebook application provided by Bernie Hogan, one of the book's collaborators, to analyze the ego networks that they know best: their own network of friends, family, and acquaintances. This book offers a sure way to understand some of the basic concepts of network analysis."--Computing Reviews "This is a niche book that is also multi-discliplinary. NodeXL has involved experts in information studies, computer science, sociology, human-computer interaction and cultural studies and this book has contributions from researchers in all these fields and more. It is however highly practical and will motivate readers to use this tool for their own research."--I-Programmer.info "The authors explore the applications of Microsoft's NodeXL, a free, open-source social network analysis (SNA) plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data, drawing on over 20 years of visual analytic theory and information visualization."--Usability News

Getting Started with Analyzing Social Media Networks
Introduction to Social Media and Social Networks
Social media: New Technologies of Collaboration
Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections
NodeXL Tutorial: Learning by Doing
Getting Started with NodeXL, Layout, Visual Design, and Labeling
Calculating and Visualizing Network Metrics
Preparing Data and Filtering
Clustering and Grouping
Social Media Network Analysis Case Studies
Email: The Lifeblood of Modern Communication
Thread Networks: Mapping Message Boards and Email Lists
Twitter: Conversation, Entertainment, And Information, All in One Network!
Visualizing and Interpreting Facebook Networks
WWW Hyperlink Networks
Flickr: Linking People, Photos, and Tags
YouTube: Contrasting Patterns of Interaction and Prominence
Wiki Networks: Connections of Creativity and Collaboration
Appendix: NodeXL for Programmers
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780123822291
ISBN-10: 0123822297
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 304
Published: 10th September 2010
Publisher: Elsevier Science & Technology
Country of Publication: US
Dimensions (cm): 27.6 x 21.7  x 1.5
Weight (kg): 0.83
Edition Number: 1