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Analyzing Decision Making : Metric Conjoint Analysis - Jordan J. Louviere

Analyzing Decision Making

Metric Conjoint Analysis

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<P>This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals. </P>

Background Concepts and Theory
Design and Analysis of Conjoint Experiments
Practical Applications of Conjoint Theory and Methods
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803927575
ISBN-10: 0803927576
Series: Quantitative Applications in the Social Sciences
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 96
Published: 20th May 1988
Country of Publication: US
Dimensions (cm): 22.23 x 13.97  x 0.64
Weight (kg): 0.11