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Analyzing and Reporting Focus Group Results : Focus Group Kit - Richard A. Krueger

Analyzing and Reporting Focus Group Results

Focus Group Kit

Paperback Published: 1st September 1997
ISBN: 9780761908166
Number Of Pages: 160

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

The Foundation
Introduction to Analysis
Critical Ingredients of Qualitative Analysis
Analysis Principles of Particular Importance to Focus Group Research
Analysis Considerations for Focus Group Research
Doing Analysis
The Analysis Process
Tools and Equipment for Making Analysis Easier
Questions Focus Group Analysts Must Face
Strategies Used by Experts
Advice for First-Timers
Sharing Results
Principles of Reporting
Written Reports
Oral Reports
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761908166
ISBN-10: 0761908161
Series: Focus Group Kit : Book 6
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 160
Published: 1st September 1997
Country of Publication: US
Dimensions (cm): 23.67 x 19.15  x 0.91
Weight (kg): 0.29