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An Overview of the Public Relations Function : Public Relations Collection - Shannon A. Bowen

An Overview of the Public Relations Function

Public Relations Collection

Paperback

Published: 1st April 2010
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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

ISBN: 9781606490990
ISBN-10: 1606490990
Series: Public Relations Collection
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 186
Published: 1st April 2010
Publisher: Business Expert Press
Country of Publication: US
Dimensions (cm): 23.1 x 15.4  x 0.9
Weight (kg): 0.31
Edition Number: 1