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An Innovator's Tale : New Perspectives for Accelerating Creative Breakthroughs - Craig Hickman

An Innovator's Tale

New Perspectives for Accelerating Creative Breakthroughs

Paperback Published: 4th January 2002
ISBN: 9780471443889
Number Of Pages: 240

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Carter-Crisp Foods is under the gun. Trapped in a losing battle with its biggest rival, the mighty Nibblers Corporation, everyone knows that the company will be sold if it can't develop new sources of revenue and profit. Now it's up to Taylor Zobrist, the new Vice President of Product Development, to do the impossible: develop and deliver a variety of innovative new products to market in only ninety days. Taylor must right the ship in a last-ditch effort to save the company and probably hundreds of jobs. It's the biggest challenge in her career, but one she's determined to conquer.
Only rapid strategic innovation can save Carter-Crisp. But as Taylor spurs her development team into finding new sources of creativity, the stakes are rising. With Nibblers throwing its considerable resources into corporate espionage tactics, Taylor knows that there are only a few people she can trust.
In this tale of corporate intrigue and espionage, one professional learns the secrets of innovation and survival in supercompetitive markets. The lessons she learns apply to managers at every level. The book teaches new techniques, new ways of thinking and evolving, and ways of overcoming the fear of change that destroys even the strongest companies. An Innovator's Tale will show you how to embrace and conquer change and turn a company into a paragon of innovative thinking. It goes beyond "thinking outside the box" and embraces new ways of imagining products and concepts. It offers the tools to reinvent a company through creativity, making it healthy and strong for the twenty-first century.

"This book is a cracking good tale of corporate corruption, mortal danger and triumphant innovation with a love interest thrown in for good measure. Face-paced and easy to read, I could not put it down....well worth reading." (Professional Manager, May 2002)

Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category
She heads The Bonnie Goebert Company, a qualitative research consulting firm
Herma M. Rosenthal runs Writing Resource, an editorial consulting firm
Her clients have included The New York Times, Discovery Communications, and Children?s Television Workshop
Rosenthal has written for Newsday, TV Guide, and Entertainment Weekly, among other publications
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780471443889
ISBN-10: 0471443883
Audience: General
Format: Paperback
Language: English
Number Of Pages: 240
Published: 4th January 2002
Publisher: John Wiley & Sons Inc
Country of Publication: US
Dimensions (cm): 22.33 x 14.63  x 2.24
Weight (kg): 0.36
Edition Number: 1