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An Executive's Primer on the Strategy of Social Networks : Strategic Management Collection - Mason A. Carpenter

An Executive's Primer on the Strategy of Social Networks

Strategic Management Collection

Paperback

Published: 1st June 2009
Ships: 5 to 9 business days
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$50.73
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This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. An extensive discussion of five successful social networks currently in action will show you how Procter & Gamble, Accenture, Cisco Systems, and Classmates.com leverage the logic and structure of social networks to enhance their strategies and competitive advantage. If you've been tasked with engaging social networks in your organization, this book is the perfect starting point, balancing definitions and historical background with actual application.

ISBN: 9781606490297
ISBN-10: 160649029X
Series: Strategic Management Collection
Audience: General
Format: Paperback
Language: English
Number Of Pages: 126
Published: 1st June 2009
Publisher: Business Expert Press
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 0.69
Weight (kg): 0.18
Edition Number: 1