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An Economic History of Film : Routledge Explorations in Economic History - John Sedgwick

An Economic History of Film

Routledge Explorations in Economic History

By: John Sedgwick (Editor), Michael Pokorny (Editor)

Hardcover Published: 9th September 2004
ISBN: 9780415324922
Number Of Pages: 372

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The economics of the movie industry has been curiously neglected by scholars, especially given the material circumstances in which film has been produced, distributed and exhibited in capitalist economies and its central importance in the lives of the huge numbers attracted to it as a commodity.
This book provides an economic framework for understanding developments in film history. It is an interesting topic which is covered with aplomb by the contributors to the volume, and includes sections on:
* Long term trends in the film industry
* The transformation of film from a primitive commodity to a heavily branded product
* The end of the studio system in post war America
* Hollywood's approach to risk during the 1990s.
Experts from around the globe have come together in these pages and the result is a readable, insightful and enlightening book that will gain many fans amongst those with an interest in the economics of film, economic historians and aficionados of the movie industry generally.

'An impressive collection of impeccable scholarship, An Economic History of Film' is bound to become indispensable reading for every scholar of film who agrees that in order to fully understand the cultural impact of film, one has to study the economics of the business as well.' Historical Journal of Film, Radio and Television

The Characteristics of Film as a Commodity
America's Master: The European Film Industry in the United States, 1907 to 1920
Stars and Stories: How Films Became Branded Products
Revenue Sharing and the Coming of Sound
The Block Booking of Films Re-examined
Warner Bros. in the Inter-War Years: Strategic Responses to the Risk Environment of Film Making
Product Differentiation at the Movies: Hollywood 1946 to 1965
Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry
Movie Contracts: Is 'Net' 'Gross'?
Hollywood and the Risk Environment of Movie Production in the 1990's
Understanding Hollywood's Organization and Continuing Success
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415324922
ISBN-10: 0415324920
Series: Routledge Explorations in Economic History
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 372
Published: 9th September 2004
Country of Publication: GB
Dimensions (cm): 23.83 x 16.0  x 2.49
Weight (kg): 0.68
Edition Number: 1