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American Folklore and the Mass Media : Folklore Today - Linda Degh

American Folklore and the Mass Media

Folklore Today

Paperback

Published: 22nd February 1994
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"This book shows how folklore -- magic, miracles, and tales of enchanted princesses and genial giants -- is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." -- Journal of Communication

"DA(c)gh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... " -- Choice

"Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs -- rather than being absorbed by -- the most dramatic technological innovations and social realignments." -- Carl Lindahl

..". all six essays are meaty and informative contributions to vital folkloric issues..." -- Contemporary Legend

"This book shows how folklore- magic, miracles, and tales of enchanted princesses and genial giants- is still alive and well in the modern mass media... contains a wealth of facts and observations with which to conjure." - Journal of Communication "Degh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media... Highly recommended ... " - Choice "Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs- rather than being absorbed by- the most dramatic technological innovations and social realignments." - Carl Lindahl "... all six essays are meaty and informative contributions to vital folkloric issues ..." - Contemporary Legend

Introductionp. i
The Variant and the Folklorization Process in the Basic Forms of Narrationp. 12
Magic for Salep. 34
Magic as a Mail-Order Commodityp. 54
Beauty, Wealth, and Powerp. 80
Tape-Recording Miracles for Everyday Livingp. 110
Letters to the Deadp. 153
Appendix Sample Texts of In-Memoriam Advertisementsp. 187
Notesp. 194
Bibliographyp. 200
Indexp. 214
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780253208446
ISBN-10: 0253208440
Series: Folklore Today
Audience: General
Format: Paperback
Language: English
Number Of Pages: 216
Published: 22nd February 1994
Publisher: Indiana University Press
Country of Publication: US
Dimensions (cm): 23.5 x 15.65  x 1.52
Weight (kg): 0.35