American Entrepreneur

The Fascinating Stories Of The People Who Defined Business In The United States

By: Larry Schweikart, Lynne Pierson Doti

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Paperback | 23 September 2009 | Edition Number 2

At a Glance

Paperback
544 Pages

Edition Type
Revised

Age
18+

Dimensions(cm)
22.8 x 15.4 x 3.3

Paperback

$51.75

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Ever since the first colonists landed in "The New World," Americans have forged ahead in their quest to make good on the promises of capitalism and independence.

This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including:

How Eli Whitney changed the shape of the American business landscape.
The impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan
The rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny
And Warren Buffett's, Michael Milken's, and even Martha Stewart's experience in the "New Economy" of the 1990s and into today.

It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America's entrepreneurs and the economy they created.

Industry Reviews

..".offers a crash course in the history of U.S. business...you'll leave with a much better understanding of the 400 years of America's capitalist experiment." -- Forbes.com
..".provides readers with fresh insight into the past and a hopeful vision of the future." --ForeWord Magazine
"A great book to read." -- "The Entrepreneur" column by syndicated columnist Marc Kramer
"A history of America told through the lens of our most innovative businessmen, AMERICAN ENTREPRENEUR, is an informative collection of biographies." -- San Francisco Book Review

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