Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Ambush Marketing & the Mega-Event Monopoly : How Laws are Abused to Protect Commercial Rights to Major Sporting Events - Andre M. Louw

Ambush Marketing & the Mega-Event Monopoly

How Laws are Abused to Protect Commercial Rights to Major Sporting Events

By: Andre M. Louw

eBook | 31 May 2016

At a Glance

eBook


RRP $169.00

$152.99

or 4 interest-free payments of $38.25 with

 or 

Instant Digital Delivery to your Booktopia Reader App

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law's treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory 'association rights' to mega-events, and considers potential future developments in respect of the law's treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.

on

More in Jurisprudence & General Issues

A Question of Loyalty - Douglas C. Waller

eBOOK

RRP $28.59

$22.99

20%
OFF
Kennedy : The Classic Biography - Ted Sorensen

eBOOK

RRP $31.89

$25.99

19%
OFF
Witness : For the Prosecution of Scott Peterson - Amber Frey

eBOOK

Death & Justice - Mark Fuhrman

eBOOK

RRP $28.59

$22.99

20%
OFF
Ivy Briefs : True Tales of a Neurotic Law Student - Martha Kimes

eBOOK