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Alchemy : Surprising Power of Ideas That Don't Make Sense - Rory Sutherland

Alchemy

Surprising Power of Ideas That Don't Make Sense

Paperback Published: 7th May 2019
ISBN: 9780753556511
Number Of Pages: 320

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Product Description

Leading Ogilvy ad-man Rory Sutherland looks at behavioural science and its emerging relationship with marketing and business, and what it tells us about people that people can't tell us themselves.

Why does it sometimes pay to make a product more difficult to use?
Why do people think orange juice is healthy?
Why should you put tables outside your café, even when it's raining?

Why is stripy toothpaste made stripy?

Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work, and the world around us.

About the Author

Rory Sutherland is the Executive Creative Director and Vice-Chairman of OgilvyOne in London, the Vice-Chairman of Ogilvy & Mather UK, and the Founder of #ogilvychange. He writes The Spectator’s ‘Wiki Man’ column, serves as a Member of the advisory board of The Evolution Institute, and is former President of the IPA (Institute of Practitioners in Advertising), the professional body for advertising, media and marketing communications agencies in the UK.

Industry Reviews

"I can't wait to read a book written by Rory."
Nassim Nicholas Taleb, author of The Black Swan

"Rory has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone"
Gary Leih, Ogilvy Group Chairman

ISBN: 9780753556511
ISBN-10: 0753556510
Audience: General
Format: Paperback
Language: English
Number Of Pages: 320
Published: 7th May 2019
Publisher: Ebury Publishing
Country of Publication: GB
Dimensions (cm): 21.5 x 15.3  x 2.2
Weight (kg): 0.53

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