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Airline Visual Identity 1945-1975 - M. C. Huhne

Airline Visual Identity 1945-1975

By: M. C. Huhne

Hardcover | 7 November 2016

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Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the "golden age of flying." Arguably no other book has been produced with such technical sophistication in recent years. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, other illustrations and photos. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs which took place in the same period. To reproduce all of the images as precisely as possible, a total of seventeen different colours, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc. AUTHOR: Matthias C. Huhne is a Harvard graduate, art collector and author. After ten years of research in airline design and aviation history, leading him to museums and archives around the world, he wrote Airline Visual Identity 1945-1975. His work as a developer of high quality commercial and residential real estate in the U.S., Germany and Canada gave him a keen appreciation of commercial design and historical investigation. Living between Berlin and Vancouver, he founded his own award-wining real estate company in 1996 and started supporting modern art as well as North American native art. He has several new book projects lined up and splits his time between real estate development and writing. SELLING POINTS: . The ultimate sourcebook for the best airline graphic design . The Premium Edition 9783981655025: an exceptional book that pushes the limits of modern art printing technology REVIEWS: "Perhaps the most handsome book published in the Western world in the past two years." Newsweek "A tactile blend of matte stock, gloss, foil and neon-accented finery, Matthias C. Huhne's book is a meticulously amassed gem that's sure to be adored by spotters and designers alike." Monocle 529 colour, 32 b/w ***Hardback, Handcrafted Clamshell Case***
Industry Reviews
"Perhaps the most handsome book published in the Western world in the past two years." Newsweek "A meticulous overview of the vivid posters and design elements of the leading airlines." New York Times "A tactile blend of matte stock, gloss, foil and neon-accented finery, Matthias C. Huhne's book is a meticulously amassed gem that's sure to be adored by spotters and designers alike." Monocle

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