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Agricultural Marketing Enterprises for the Developing World : With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise - John C. Abbott

Agricultural Marketing Enterprises for the Developing World

With Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise

Paperback

Published: 7th December 1987
RRP $50.95
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This textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.

Case studies contributions
Preface
Authors and acknowledgements
Abbreviations
Introduction
The marketing enterprise and economic development
Indigenous private enterprise
Transnational enterprises
Co-operatives
Parastatals
Developing an effective marketing structure
Managing a marketing enterprise
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521339087
ISBN-10: 0521339081
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 232
Published: 7th December 1987
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 22.9 x 15.2  x 1.3
Weight (kg): 0.35