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Agricultural Marketing and Consumer Behavior in a Changing World - Berend Wierenga

Agricultural Marketing and Consumer Behavior in a Changing World

By: Berend Wierenga (Editor), Aad van Tilburg (Editor), Klaus G. Grunert (Editor), Jan-Benedict E. M. Steenkamp (Editor), Michel Wedel (Editor)

Hardcover Published: 28th February 1997
ISBN: 9780792398561
Number Of Pages: 315

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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support.
This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

The changing competitive environmentp. 1
New areas in agricultural and food marketingp. 3
Competing for the future in the agricultural and food channelp. 31
Marketing analysis for agricultural development: Suggestions for a new research agendap. 57
Impact of changing pig welfare preferences on the economics of pork production-marketing chainsp. 75
Evolution in channels and institutionsp. 93
Evolution of agricultural marketing institutions, a channel approachp. 95
The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channelsp. 109
Hedging risk in agricultural futures marketsp. 125
Dynamics in consumer behaviorp. 141
Dynamics in consumer behavior with respect to agricultural and food productsp. 143
The identification of sensory dimensions of food products from scanner data using the STUNMIX methodologyp. 189
Quality labeling as instrument to create products equity: The case of IKB in the Netherlandsp. 201
Means-end chain theory and laddering in agricultural marketing researchp. 217
Consumer search and surplus in markets with differentiated food productsp. 231
Testing for the intertemporal separability hypothesis on Italian Food demandp. 245
Analysis of changes in Portuguese meat consumptionp. 261
A test for differences in food demand among European consumers. A dynamic approachp. 275
About the contributorsp. 295
Subject Indexp. 303
Author Indexp. 309
List of sponsorsp. 315
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780792398561
ISBN-10: 0792398564
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 315
Published: 28th February 1997
Publisher: Springer
Country of Publication: NL
Dimensions (cm): 23.5 x 15.5  x 1.91
Weight (kg): 1.42