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Agent Culture : Human-agent interaction in A Multicultural World - Sabine Payr

Agent Culture

Human-agent interaction in A Multicultural World

By: Sabine Payr (Editor), Robert Trappl (Editor)

Hardcover Published: 11th June 2004
ISBN: 9780805848083
Number Of Pages: 464

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This volume began with a workshop of the Austrian Research Institute for Artificial Intelligence held in 2001. Concerned with embodied agents as cultural objects and subjects, the book is divided into three parts. It begins by drawing attention to the cultural embeddedness of technology in general and agent design in particular, as a reminder that there cannot be an agent without culture. The section concludes that agent systems not only can be used to establish a shared understanding, but can also promote the diversity of understanding and identity.
Part II consists of chapters dealing with design concepts and reflections on cross-cultural believability. It suggests how an agent's behavior may be adapted to the cultural context of application while maintaining consistency and describes an approach based on the OCC model--which is widely known and used in the embodied agents research community. Next, the section suggests that Affect Control Theory--an empirically-based, mathematically-elaborated perspective on microsociology--can be incorporated into agents in order to give them a capacity for normative role behaviors and emotional displays. Subsequent chapters pass on from more general considerations to the design and implementation of cross-cultural characters and present virtual character design from the perspective of the artist and the practitioner in stressing that corporate culture and audience culture(s) both guide the design choices, but the resulting culturally adapted agent is "handcrafted." It ends with a chapter that reports cross-cultural user studies made in the UK, Austria, and Croatia.
Part III discusses the potential of agents as mediators in intercultural communication. It includes an overview of the ways in which embodied agents are and could be used to coach the acquisition of intercultural communication skills, followed by a chapter that suggests agents could be used to intentionally mold intercultural communication. The last chapter addresses the need for a shared sense of community in large-scale collaboration systems for multi-national organizations that transcends any one cultural orientation and that is truly multicultural.

Prefacep. ix
Introductionp. xiii
Culture(s) and Agent Technologyp. 1
The Agents of McDonaldizationp. 3
Designing Technology, Designing Culturep. 21
Socially Intelligent Agents in Human Primate Culturep. 45
Design for Cross-Cultural Believabilityp. 73
Transcultural Believability in Embodied Agents: A Matter of Consistent Adaptationp. 75
Creating Embodied Agents With Cultural Contextp. 107
Enculturating Agents With Expressive Role Behaviorp. 127
Toward Cross-Cultural Believability in Character Designp. 143
Recruiting a Virtual Employee: Adaptive and Personalized Agents in Corporate Communicationp. 177
Lifelike Agents for the Internet: A Cross-Cultural Case Studyp. 197
Agents for Intercultural Communicationp. 231
Building Bridges Through the Unspoken: Embodied Agents to Facilitate Intercultural Communicationp. 233
Designing a Social Agent for Virtual Meeting Spacep. 245
Designing Intercultural Agents for Multicultural Interactionsp. 267
Suggested Readingsp. 287
Contributorsp. 293
Author Indexp. 301
Subject Indexp. 307
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780805848083
ISBN-10: 0805848088
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 464
Published: 11th June 2004
Publisher: Taylor & Francis Inc
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.91
Weight (kg): 0.64
Edition Number: 1

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